From AED 500 to
AED 160 Million
In 2013, Muhammad Zeeshan Hussain arrived in Dubai with little more than AED 500, a laptop, and an unshakeable belief that the internet could level the playing field. Working from a shared desk, he launched DubaiMachines.com — not as a grand corporate venture, but as a humble promise to deliver real value to every customer who clicked "buy."
What followed was anything but easy. Cash flow challenges, a fiercely competitive market, and the weight of building a business from scratch tested that resolve every single day. Yet year after year, the numbers told a different story — one of exponential growth, loyal customers, and a team that believed in the mission. Since inception, Athar has achieved over AED 160 million in total sales revenue as of 2025.
From the success of DubaiMachines.com, Zeeshan built DMInteract — his own registered trademark brand, recognised in both the UAE and Canada — delivering intelligent interactive display solutions to enterprises worldwide. Today, Athar's 15+ specialised portals, presence across three countries, and a dedicated team of 30+ professionals continue to carry that original AED 500 dream forward.
